Catherine Limpo is a career business executive with extensive experience in Supply Chain, Operations, and General Management. Catherine’s business career began in 1999 with Ford Motor Company after completing an MBA at the University of Oregon Lundquist School of Business. Since then, her career has taken her to other large, impactful corporations, growing in scope and responsibility with each role. As an executive, Catherine has focused on empathetic leadership, use of data to make good decisions, and the development of models and analysis to solve complex business problems. 

Catherine’s yoga journey began as a teenager, first by imitating poses in yoga books and by following narratives on cassette tapes on the rug in her childhood bedroom. Her practice continued through the years, from the University into adulthood including experiences in Vinyasa, Bikram, Pre-Natal, and Iyengar. During this time Catherine had the opportunity to study with instructors such as Pamela Miller and Maria Lages in Oregon, Michigan and South Carolina. Although not yet practicing every day, Catherine recognized the power and sense of center derived from yoga in its many forms and would continue to actively seek out opportunities to practice. 

In 2012, Catherine began a daily practice and proceeded to experience the transformative and truly healing powers of a regular relationship with yoga. With this discipline came a clarity in her life and relationships. Catherine was able to tap into a new and vital sense of calm through breath and movement that would become a life essential. To support this, even with a busy executive career, Catherine actively sought out yoga classes and studios to attend while traveling on business and has now practiced yoga in hundreds of studios around the U.S.A. and the world including Germany, Thailand, and China.

Catherine further deepened her practice in 2022 by committing to 200-hour Teacher Training and today is Yoga Alliance Registered. 

Catherine can help take your wellness business to the next level. Working with small, mid-sized or large yoga studios looking to optimize how the studio is run today, owners looking to expand or take on another location, or practitioners looking for a decision tool-kit in determining where to first set up a single-location studio, Catherine can help to assess your competitive landscape and plans. Using principles of business management, Catherine can help to guide the development of your studio or expansion plans and give it shape for you to make the best decisions for your aspiring or growing business. 

Catherine is looking forward to getting to know you and your dreams and ideas so that you can get your studio up and running or expand your current studio while making the best forward-looking decisions to help your yoga business grow. 

• Ideal studio locations
  • Where should you be?
  • What locations are the top considerations for your plan?
• Studio size
  • What is the ideal square footage or meters for your new studio?
  • How can you ensure that you are getting the best space value from your lease or rent?
• Target Market analysis
  • Who is your customer?
  • What is your minimum viable product and how do you determine other services to offer?
• Expected revenues
  • With the chosen studio size and target market, what is your anticipated monthly revenue?
  • How can this space be maximized for monetization?
• Principles and practices
  • How to get the most out of your studio operations from your front desk to schedules